My Role
Researcher
Illustrator
Visual Design Lead
Prototyping & Testing
Why gourmetGo?
The future of food delivery.
Busy eco-aware adults with strict dietary restrictions/preferences need a streamlined process to shop local grocery stores and near by farms efficiently. Current competitors typically source from big box stores and offer a limited range of products for specific dietary needs. GourmetGo partners with local farms and sustainable food suppliers to offer a wide range of healthy and eco-friendly food options. GourmetGo cares about the environment and their clients. It offers sustainable, reusable packaging and uses only electric cars for delivery.
Validating the Problem
Research & Protoyping
Preliminary research was conducted to identify paint points in the current food and grocery delivery market.
We furthered our research by creating a competitor analysis among some of the biggest players in grocery and food delivery mobile products. The information gained from this analysis revealed that most companies were delivering similar products using a similar business model. Additionally, our review of the market showed….
Online food ordering and restaurant delivery have experienced a growth rate of over 20% in the past five years. It saw its largest growth in five years in 2020 due to the pandemic. However, this market did not take a hit once things had opened up. The food delivery market revenue is expected to grow annually at a rate of 12.33% between 2023 and 2027.
● Complex User Interface: Many users find current apps cluttered and overwhelming, leading to frustration during the ordering process.
● Long Delivery Wait Times: Delayed deliveries impact user experience negatively, leading to frustration and dissatisfaction.
● Lack of Dietary Information: Limited information about ingredients and nutritional content makes it difficult for health-conscious users to make informed choices.
● Hidden Fees: Unclear pricing structures and unexpected fees frustrate customers and erode trust.
● Environmental Concerns: Customers are increasingly concerned about the environmental impact
There is an opportunity in the marketplace for niche grocery food delivery. GourmetGo will have less options, but there will be better options.. Better nutritional value, better for local economy, better for global impact, and better for the user themselves
From the research found and feedback we received, we created a mid and high fidelity prototype for a health focus, eco-conscious grocery delivery app. Revisions were made after a usability test took place to clear up navigation issues participants encountered.
Mid fidelity prototype - main frames
High fidelity prototype - main frames
Solutions and Results
Features & Functions
When signing up for GourmetGo, clients will receive a set of free reusable bags and packaging that can be arranged to be picked up by the driver after their order is placed and paid for and prior to pick up. GourmetGo’s real time tracker will inform you with every step of the process.
GourmetGo partners with local farms and sustainable food suppliers to offer a wide range of healthy and eco-friendly food options, including fresh fruits and vegetables, whole grains, lean proteins, and plant-based alternatives. We deliver groceries with a fleet of electric vehicles to reduce our environmental impact and promote sustainability. The app itself offers in-depth nutrition information, recipes, diet preference filters, and real-time tracking.
